Every year 8 million tons of non-biodegradable plastic enter our oceans. That’s enough plastic to circle the earth 425 times.
These plastic pollutants have a devastating impact on marine life.
Each year they kill millions of marine animals and injure many more.
Each year they smother coral reefs and spread disease that
causes irretrievable damage.
This urgent issue is something we can all help to tackle.
Working with expert partners, we are helping to remove plastics from the ocean and transform them into rPET – recycled polyester yarn that is used to create our accessories. The result is cleaner oceans, and a second life for plastics that would otherwise pollute them for years to come.
We are initially rolling this out across a selected range of accessories – but we are working hard to ensure that every Micro accessory will use recycled ocean plastics very soon.