Gold for Micro in the 2024 Junior Design Awards!
We are delighted to announce that two of our scooters, the Neochrome LED Cruiser and the Mini Suitcase Scooter, have won a coveted gold award in the Junior Design Awards 2024.
In September, 26 expert judges, including model and presenter Daisy Lowe and Sunday Times Style columnist Sarah Jossel, met with the Junior Design editorial team to decide on this year’s best children’s products.
In the best Bike or Scooter category the Neochrome LED Cruiser lived up to its name and cruised to a Gold award. The judges commented that:
‘Micro scooters are synonymous with high quality and precise engineering. With an extremely intensive testing programme, parents can be sure that they are buying a scooter that will last and most importantly, is safe. The new iridescent neochrome Cruiser with its large 200mm, LED light up wheels, impressed our panel with its striking looks and incredibly smooth steering. The Cruiser’s large wheels give your child confidence and the wide handlebars which create a sense of security are also adjustable, so that the scooter can grow with your child from the ages of 5 up to 12. In addition, the lights charge as your child rides, meaning no running out of batteries!’
Our second product to come away with Gold in the Best Travel Product for Kids category is the Mini Suitcase Scooter. It caused quite a stir at the judging event, featuring in many an Insta reel, with every child who attended the judging days immediately jumping on it! The judges commented that:
they could see that this scooter would make the perfect travel companion for kids, giving them a sense of independence and something to entertain them along the way while taking the strain off their legs. When it’s time to embark on your plane or train, the scooter simply folds down making it easy to store in overhead compartments.’
This is the seventh consecutive year Micro has entered products into the Junior Design Awards and one of the most successful results we’ve had to date, proving that the micro brand continues to go from strength to strength.
Huge thanks to everyone involved in this years awards.